"The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public...

chapter 1 A basis for a distinctive personality in the public relations realm: the corporate persona -- chapter 2 The corporation as person: four perspectives -- chapter 3 The corporate persona and industry: the National Association of Manufacturers walks with you -- chapter 4 PR News: public...

Purpose: The aim of this paper is to begin a conversation about historicising the public relations (PR) curriculum in universities. Design/methodology/approach: The paper discusses PR history and historiography to identify the underlying ideological and methodological influences. It considers...