The paper is based on information which is a combination of store advertisement and consumers' path inside the store along with product information. With this information , the authors find how advertisement affects the behavior of consumers when making the decision. The findings suggest that...

This empirical study contributes towards identifying the effect of both fake and real discounts in the Indian marketing environment. A common, but unsustainable practice in India is to increase the selling price and then offer a discount on the product. Increasing sales based on fake discount...

Financial sector reforms set in motion in India in 1991 have greatly changed the face of Indian banking industry. The banking industry has moved gradually from a regulated environment to a deregulated market economy. Therefore, quality of the services provided by the banks becomes very...

Stock market has become an attractive investment avenue for most of the investors, and stock market has enormously grown over the years. But lot of investors fear to invest in stock market due to the volatility often seen in share market. The risk often undertaken by the investors in share...

Performance appraisal is the bedrock of talent management and has received much attention from scholars and researchers alike in their pursuit to develop accurate, objective, and robust Performance Management Systems (PMS). Through the survey questionnaire, the present study examines the...

Entrepreneurship triggers the economic condition of a country. Entrepreneurship increases the standard of living and has provided opportunities to improve the standard of living. There are several studies on the relationship between the entrepreneurial characteristics and entrepreneurial...

This research paper examines the holiday effects presence on the Bombay Stock Exchange (BSE), which is a major Indian stock exchange. The textile and clothing industry in India is one of the most important producers in the world, but also the second exporter of textile and apparel globally. The...

The significance of Institutional Effectiveness is pivotal to the functioning of an academic institution. The mushrooming of private institutions in the Indian higher education space necessitates exploring its antecedents to ensure quality higher education is imparted by the institution. The...

The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse...

Many investors in order to predict stock prices use various techniques like fundamental analysis and technical analysis and sometimes rely on the discussions provided by various stock market analysts. ARIMA is a part of time-series analysis under prediction algorithms, and this paper attempts to...