Fatunde, Olumurejiwa A.; Calmon, Andre; Zegher, Joann F. de - 2021
Attempts to distribute durable, life-improving goods to customers at the Base of the Pyramid (BoP) – the more than three billion customers who live on less than US$2.50/day – through traditional supply chains or e-commerce have struggled to succeed at scale. One hypothesis for why...