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Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]

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Clark, Terry; Hodis, Monica; D'Angelo, Paul - In: The SAGE handbook of international marketing, (pp. 15-35). 2009

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Ossokina, Ioulia V.; Swank, Otto H. - In: De economist : Netherlands economic review ; quarterly … 156 (2008) 3, pp. 241-267

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Schmitt, Bernd; Tavassoli, Nader T. - In: The SAGE handbook of international marketing, (pp. 73-90). 2009

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