The ancient road : an overview of globalization
Year of publication: |
2009
|
---|---|
Authors: | Clark, Terry ; Hodis, Monica ; D'Angelo, Paul |
Published in: |
The SAGE handbook of international marketing. - Los Angeles [u.a.] : SAGE, ISBN 1-4129-3428-1. - 2009, p. 15-35
|
Subject: | Globalisierung | Globalization | Definition | Messung | Measurement | Theorie | Theory |
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