Showing 141 - 150 of 4,329
Purpose – The purpose of this study was to examine the effects of price discounts on products perceived to provide … they would shop with a competitor offering various price discounts on pleasure- vs displeasure-evoking products. Findings … – ANOVA results indicated a significant main effect of price discounts on intention to purchase and a significant interaction …
Persistent link: https://www.econbiz.de/10014954325
discounts, using mental accounting theory as the analytical framework. Design/methodology/approach – In an experiment … manipulating expected and unexpected discounts on electronic organisers and portable audio players, data collected by questionnaire … ways in which the savings would be used. Findings – Recipients of unexpected discounts tend to spend the savings in store …
Persistent link: https://www.econbiz.de/10014946023
Describes the positioning of a major brand in a niche market in a relatively new retailing environment. Suggests that the use of trend examination, consumer behaviour and product benefits to develop heuristic devices and position the product in this market are essential, and that the analysis of...
Persistent link: https://www.econbiz.de/10014933769
results suggest that fenced discounts that require consumers to accept restrictions to receive a discount generated more … and discounts on emotional and behavioral responses toward discount-acquiring experience. Highly involved consumers … fenced discount when they design discounts targeting at high-involvement consumers. For low-involvement consumers, a fixed …
Persistent link: https://www.econbiz.de/10015034380
commitments under trade agreements (multilateral and regional agreements) and applied tariffs- what is also known as tariffs … equivalent to a level of tariffs between 1.7 and 8.7 percentage points. …
Persistent link: https://www.econbiz.de/10011280009
Persistent link: https://www.econbiz.de/10011308196
general-equilibrium mapping from tariffs to household inequality measures. This also yields predictions for linkages between … tariffs, development level, and observed household inequality. Working with a new dataset, we then examine crosscountry …
Persistent link: https://www.econbiz.de/10011335217
Persistent link: https://www.econbiz.de/10011313384
Persistent link: https://www.econbiz.de/10009721978
MERCOSUR is one of the most important examples of renewed world-wide interest in regional trade agreements. It may be seen as a consolidation of unilateral reforms undertaken in conjunction with major macroeconomic adjustments. The paper reviews the objectives of MERCOSUR and assesses its...
Persistent link: https://www.econbiz.de/10010227588