Hedonic product discounts: When is the price right?
Year of publication: |
2014
|
---|---|
Authors: | Luong, Alexandra ; Slegh, David |
Published in: |
Nankai Business Review International. - Emerald Group Publishing Limited, ISSN 2040-8757, ZDB-ID 2549226-3. - Vol. 5.2014, 4, p. 356-364
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pricing | Hedonic consumption | Consumer affect | Discounts | Hedonic products |
-
Hedonic product discountes : when is the price right?
Luong, Alexandra, (2014)
-
Disguised-monetary discounts and purchase decisions : what is petrol worth?
Jaber, Mazen, (2013)
-
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye, (2020)
- More ...
-
Hedonic product discountes : when is the price right?
Luong, Alexandra, (2014)
-
Emotional labor of customer service employees in China
Zhang, Yuyan, (2019)
- More ...