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Made by her vs. him : gender influences in product preferences and the role of individual action efficacy in restoring social equalities

Schnurr, Benedikt; Halkias, Georgios - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 3, pp. 510-528

Persistent link: https://www.econbiz.de/10014329100

How my product works and how it looks : effects of functional and aesthetic co-creation and the role of product expertise

Schnurr, Benedikt - In: Creativity and innovation management 26 (2017) 2, pp. 152-159

Persistent link: https://www.econbiz.de/10011724281

The impact of atypical product design on consumer product and brand perception

Schnurr, Benedikt - In: The journal of brand management : an international journal 24 (2017) 6, pp. 609-621

Persistent link: https://www.econbiz.de/10011771422

What’s best for whom? The effect of product gender depends on positioning

Schnurr, Benedikt - In: European Journal of Marketing 52 (2018) 1/2, pp. 367-391

Purpose: This paper aims to investigate how product positioning affects the influence of product gender on consumers’ product evaluations. Design/methodology/approach: Using experimental designs, this research investigates how hedonic versus functional consumption goals affect consumers’...

Persistent link: https://www.econbiz.de/10012067825

The effect of stylistic product information on consumers' aesthetic responses

Schnurr, Benedikt; Sauer, Nicola E. - In: Psychology & marketing 33 (2016) 3, pp. 165-176

Persistent link: https://www.econbiz.de/10011448930

Beauty or function? : how different mass customization toolkits affect customers' process enjoyment

Schnurr, Benedikt; Scholl-Grissemann, Ursula - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 335-343

Persistent link: https://www.econbiz.de/10011477110

Sales and self : the noneconomic value of selling the fruits of one's labor

Schnurr, Benedikt; Fuchs, Christoph; Maira, Elisa; … - In: Journal of marketing 86 (2022) 3, pp. 40-58

Persistent link: https://www.econbiz.de/10013258846

The conditional enjoyment-enhancing effect of shipping box aesthetics

Schnurr, Benedikt; Wetzels, Martin - In: Journal of retailing and consumer services 57 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012305268

The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity

Schnurr, Benedikt; Brunner-Sperdin, Alexandra; Sauer, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 241-253

Persistent link: https://www.econbiz.de/10011675188

Handwritten typefaces as a novel strategy to humanize products

Schroll, Roland; Schnurr, Benedikt - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 1, pp. 18-22

Persistent link: https://www.econbiz.de/10012003386