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Research on the use, characteristics, and impact of e-commerce product recommendation agents : a review and update for 2007 - 2012
Xiao, Bo; Benbasat, Izak - In: Handbook of strategic e-business management, (pp. 403-431). 2014
Persistent link: https://www.econbiz.de/10010234039
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Wie bei Tante Emma
Mikitani, Hiroshi - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 2, pp. 64-69
Persistent link: https://www.econbiz.de/10010237272
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Combining multiple influence strategies to increase consumer compliance
Kaptein, Maurits; Duplinsky, Steven - In: International journal of internet marketing and … 8 (2013) 1, pp. 32-53
Persistent link: https://www.econbiz.de/10010242185
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Product recommendations based on latent purchase motivations
Jacobs, Bruno; Donkers, Bas; Fok, Dennis - 2014
Persistent link: https://www.econbiz.de/10010375219
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Real-time optimization of personalized assortments
Golrezaei, Negin; Nazerzadeh, Hamid; Rusmevichientong, Paat - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1532-1551
Persistent link: https://www.econbiz.de/10010381860
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Rakuten's CEO on humanizing e-commerce
Mikitani, Hiroshi - In: Harvard business review : HBR 91 (2013) 11, pp. 47-50
Persistent link: https://www.econbiz.de/10010196141
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Scope of ontological annotation in e-commerce
Asharaf, S.; Abdulla, Mohammed Shahid - In: International journal of business information systems : … 14 (2013) 3, pp. 335-347
Persistent link: https://www.econbiz.de/10010205067
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The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent; Rhodes, Jo; Lok, Peter - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
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Wirkungen personalisierter Internetauftritte : eine Untersuchung der direkten und indirekten Wirkungen der Personalisierung sowie des Einflussfaktors Datenschutzbedenken
Ullrich, Sebastian; Esch, Franz-Rudolf - In: Marketing : ZFP ; journal of research and management 35 (2013) 3, pp. 217-232
Persistent link: https://www.econbiz.de/10009792232
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Recommender systems : the importance of personalization in e-business environments
Polatidis, Nikolaos; Georgiadis, Christos K. - In: International journal of e-entrepreneurship and … 4 (2013) 4, pp. 32-46
Persistent link: https://www.econbiz.de/10010373452