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Examining awareness, social influence, and perceived enjoyment in the TAM framework as determinants of ChatGPT. Personalization as a moderator

Abdalla, Rania A. M. - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-11

Using a modified version of TAM, this study investigates the factors that impact ChatGPT usage intentions among college … students, with personalization acting as a moderator. A structured questionnaire was designed for data collection as part of … intent to use ChatGPT was not affected by personalization, however, the relationship between ease of use and intention to use …

Persistent link: https://www.econbiz.de/10015071598

Factors affecting real estate prices during the COVID-19 pandemic : an empirical study in Vietnam

Nguyen Ho Phi Ha - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 10, pp. 159-164

Persistent link: https://www.econbiz.de/10012671106

Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India

Tandon, Urvashi; Kiran, Ravi; Sah, Ash N. - In: International journal of electronic marketing and … 7 (2016) 2, pp. 115-140

Persistent link: https://www.econbiz.de/10011643577

A study on the individual's online shopping continuance intention on Amazon.in for consumer electronics

Dayal, Smita; Palsapure, Deelip - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 240-255

Persistent link: https://www.econbiz.de/10012168699

Online shopping intention of international students in Thailand : an empirical study

Farzana, Sumaia; Rahman, Saif-Ur - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 159-189). 2020

Persistent link: https://www.econbiz.de/10012521557

Shopping on social networks : is this the storefront of the future?

Wiese, Melanie - In: International journal of business information systems : … 36 (2021) 3, pp. 303-326

Persistent link: https://www.econbiz.de/10012506902

Personalized ads on Facebook : an effective marketing tool for online marketers

Tran, Trang P. - In: Journal of retailing and consumer services 39 (2017), pp. 230-242

Persistent link: https://www.econbiz.de/10011747844

Designing warning messages for detecting biased online product recommendations : an empirical investigation

Xiao, Bo; Benbasat, Izak - In: Information systems research : ISR 26 (2015) 4, pp. 793-811

Persistent link: https://www.econbiz.de/10011420837

Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell

Ghoshal, Abhijeet; Mookerjee, Vijay S.; Sarkar, Sumit - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 430-456

Persistent link: https://www.econbiz.de/10012624131

The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community

Shen, Han; Wu, Luorong; Yi, Sitong; Xue, Lan - In: Journal of travel and tourism marketing 37 (2020) 4, pp. 418-428

Persistent link: https://www.econbiz.de/10012289345