Solid waste management has become one of the critical environmental concerns in developing countries. Information and communications technology have revolutionized traditional organizational management processes, increased efficiency, and significantly reduced paper use. The recruitment process...

Purpose This study aims to predict ethical self-identity’s effect on consumer buying behavior of biodegradable bags. Moreover, a moderated mediation model is tested by analyzing the mediating role of attitude and the moderating role of religiosity to investigate buying behavior. Few studies...

The paper investigates the effect of brand image on purchase intention in the retail context with particular reference to Pakistan. Brand image is found to be the predictor variable for purchase intention, which is the dependent variable. Further, the study also shows that store image is a...