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Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal

Zheng, Chundong; Cao, Yanan; Wu, Yi; Yu, Jie - In: Information & management : the internat. journal of … 60 (2023) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10014303333

Millennials, social media, prosocial emotions, and charitable causes : the paradox of gender differences

Paulin, Michèle; Ferguson, Ronald J.; Schattke, Kaspar; … - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 335-353

Persistent link: https://www.econbiz.de/10010481860

Does definition of self predict adopter dog breed choice?

Tesform, Goitom; Birch, Nancy J. - In: International review on public and non-profit marketing 10 (2013) 2, pp. 103-127

Persistent link: https://www.econbiz.de/10009761504

The effects of virtual reality (VR) on charitable giving : the role of empathy, guilt, responsibility, and social exclusion

Kandaurova, Maria; Lee, Seung Hwan Mark - In: Journal of business research : JBR 100 (2019), pp. 571-580

Persistent link: https://www.econbiz.de/10012024016

Online cross-religion donation during COVID-19 : mediating role of empathy and trust

Aji, Hendy Mustiko; Muslichah, Istyakara - In: Journal of Islamic marketing 14 (2023) 6, pp. 1531-1550

Persistent link: https://www.econbiz.de/10014314706

Group size and conformity in charitable giving : evidence from a donation-based crowdfunding platform in Japan

Sasaki, Shusaku - 2017

psychology studies of conformity and could aid effective fundraising by charities. …

Persistent link: https://www.econbiz.de/10011647938

The Role of Status-Seeking in Online Communities : Giving the Gift of Experience

Lampel, Joseph; Bhalla, A. - 2014

This paper examines online gift giving in the form of opinion, information, and advice that individuals post on websites. Research has highlighted altruism and reciprocity as the key motives behind such gift giving. We argue that informational gift giving is also strongly driven by status and...

Persistent link: https://www.econbiz.de/10014054004

They ought to do it too : understanding effects of social information on donation behavior and mood

Teunenbroek, Claire van; Bekkers, René; Beersma, Bianca - In: International review on public and non-profit marketing 18 (2021) 2, pp. 229-253

Persistent link: https://www.econbiz.de/10012545529

Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society

Schaefer, Gayla; Hersey, Leigh Nanney - In: Cases on strategic social media utilization in the …, (pp. 123-152). 2015

Persistent link: https://www.econbiz.de/10010507691

The future of animals in tourism recreation : social media as spaces of collective moral reflexivity

Mkono, Mucha; Holder, Afiya - In: Tourism management perspectives : TMP 29 (2019), pp. 1-8

Persistent link: https://www.econbiz.de/10011998016

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