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Are Products More Real on Reality Shows? An Exploratory Study of Product Placement in Reality Television Programming

Kowalczyk, Christine M.; Royne, Marla B. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 248-267

Persistent link: https://www.econbiz.de/10009999436

The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value

Hart, Phillip M.; Jones, Shawn R.; Royne, Marla B. - In: Journal of marketing management : MM 29 (2013) 1, pp. 105-121

Persistent link: https://www.econbiz.de/10010093121

The moderating role of celebrity worship on attitudes toward celebrity brand extensions

Kowalczyk, Christine M.; Royne, Marla B. - In: Journal of marketing theory and practice 21 (2013) 2, pp. 211-220

Persistent link: https://www.econbiz.de/10010159943

An expanded model of logistics service quality: Incorporating logistics information technology

Bienstock, Carol C.; Royne, Marla B.; Sherrell, Dan; … - In: International journal of production economics 113 (2008) 1, pp. 205-222

Persistent link: https://www.econbiz.de/10007991337

Consumer acceptance of online auctions: An extension and revision of the TAM

Stern, Barbara B.; Royne, Marla B.; Stafford, Thomas F.; … - In: Psychology & marketing 25 (2008) 7, pp. 619-636

Persistent link: https://www.econbiz.de/10008068018

The Use of Performance Control Charts in Business Schools: A Tool for Assessing Learning Outcomes

Cervetti, Michael J.; Royne, Marla B.; Shaffer, J. Michael - In: Journal of education for business 87 (2012) 4, pp. 247-253

Persistent link: https://www.econbiz.de/10009847678

The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco‐Friendly Product

ROYNE, MARLA B.; LEVY, MARIAN; MARTINEZ, JENNIFER - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 329-344

Persistent link: https://www.econbiz.de/10009133195

Marketing for Public Health: We Need an App for That

ROYNE, MARLA B.; LEVY, MARIAN - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 1-7

Persistent link: https://www.econbiz.de/10008849837

Advertising and violence : concepts and perspectives

Carlson, Les (contributor); Rifon, Nora J. (contributor); … - 2015

pt. 1. Violence in media defined -- pt. 2. Humor and violence in advertising -- pt. 3. Sex and violence in advertising -- pt. 4. Effects of violence in advertising -- pt. 5. Special concerns for children -- pt. 6. Public service campaigns -- pt. 7. Regulatory issues.

Persistent link: https://www.econbiz.de/10014499358

An expanded model of logistics service quality: Incorporating logistics information technology

Bienstock, Carol C.; Royne, Marla B.; Sherrell, Dan; … - In: International Journal of Production Economics 113 (2008) 1, pp. 205-222

This paper discusses recent developments in understanding and measuring logistics service quality (LSQ) and incorporates a framework (technology acceptance model (TAM)) to assess logistics information technology use and acceptance as an essential component of an expanded model of LSQ. The...

Persistent link: https://www.econbiz.de/10005109177