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Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun; Faria, Amy A.; Lee, Judy; Choi, Woo Jin - In: The journal of product & brand management 32 (2023) 6, pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
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New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.; Kang, Jiyun - In: The journal of product & brand management 31 (2022) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
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More is not always better : determinants of choice overload and satisfaction with customization in fast casual restaurants
Park, Soona; Kang, Jiyun - In: Journal of hospitality marketing & management 31 (2022) 2, pp. 205-225
Persistent link: https://www.econbiz.de/10012821093
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What motivates your environmentally sustainable stay? : exploration of the underlying mechanism of consumers' intentions to use green peer-to-peer accommodations
Shin, Hhye Won; Kang, Jiyun - In: Journal of travel and tourism marketing 38 (2021) 4, pp. 413-430
Persistent link: https://www.econbiz.de/10012549660
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Consumer perceptions of CSR priorities : a cross-national comparison between South Korea and the U.S.
Choi, Woo Jin; Kang, Jiyun - In: Journal of international trade & commerce 17 (2021) 1, pp. 173-179
Persistent link: https://www.econbiz.de/10013189566
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How gender moderates the mediating mechanism across social experience, self-referent beliefs and social entrepreneurship intentions
Ko, Eun-Jeong; Kang, Jiyun - In: Gender in management : an international journal 37 (2022) 8, pp. 1045-1063
Persistent link: https://www.econbiz.de/10013454333
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Professional event associations in crisis : exploring the relationship between recovery strategy fit and organizational commitments from the perspective of members
Jung, Shinyong; Kang, Jiyun; Shin, Hhye Won - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2113-2133
Persistent link: https://www.econbiz.de/10013412535
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Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui; Kang, Jiyun - In: The journal of product & brand management 33 (2024) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
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Consumers' attitudes and purchase behavior of HMR (home meal replacement) using locally sourced food
Rha, Jong-Youn; Chun, Yunsun; Lee, Bohan; Ko, Juhui; … - In: Journal of food products marketing : innovations in … 28 (2022) 2, pp. 104-117
Persistent link: https://www.econbiz.de/10013163082
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Hedonic and utilitarian shopping motivations of fashion leadership
Kang, Jiyun; Park-Poaps, Haesun - In: Journal of fashion marketing and management 14 (2010) 2, pp. 312-328
Persistent link: https://www.econbiz.de/10003985993