New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Stephanie D. Atkinson and Jiyun Kang
| Year of publication: |
2022
|
|---|---|
| Authors: | Atkinson, Stephanie D. ; Kang, Jiyun |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 3, p. 377-393
|
| Subject: | Brand engagement | Consumption values | New luxury | Personal values | Value theory | Young consumer | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-09-2020-3121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164345