Showing 1 - 10 of 500
Persistent link: https://www.econbiz.de/10013461432
Purpose Based on stimulus-organism-response theory, this study aims to explore how digital service communication strategies affected customers’ e-service agent use intentions through perceived warmth and competence. Design/methodology/approach A 2 × 2 scenario-based experiment was conducted...
Persistent link: https://www.econbiz.de/10014874031
Persistent link: https://www.econbiz.de/10011287508
Persistent link: https://www.econbiz.de/10012404576
Persistent link: https://www.econbiz.de/10011608887
Persistent link: https://www.econbiz.de/10011889867
Persistent link: https://www.econbiz.de/10012426215
Persistent link: https://www.econbiz.de/10014320999
Persistent link: https://www.econbiz.de/10013168121
Persistent link: https://www.econbiz.de/10012550272