Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are …. Previous studies have examined consumers’ responses to different out-of-home advertising media types; however, little attention … the study was, therefore, to explore a practitioner’s view of the role of out-of-home advertising media in an integrated …

operation, creativity, media planning, operations and speciality advertising …

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the … business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished … and practice for advertising students and professionals. …