Fregidou-Malama, Maria; Chowdhury, Ehsanul Huda; Hyder, … - In: Journal of Asia Business Studies 13 (2019) 4, pp. 656-671
Purpose: This paper aims to deal with international marketing of products, analyzing how adaptation/standardization and network development are achieved when marketing products in Bangladesh. Design/methodology/approach: By applying a qualitative method, the study was conducted at four...