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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Marketing in the metaverse : moving forward : what’s next?
Cheah, Isaac; Shimul, Anwar Sadat - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013541863
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Extended Reality and Metaverse : Immersive Technology in Times of Crisis
Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.);  … - International XR Conference / Annual conference <7., … - 2023
showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their …, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the …, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike. …
Persistent link: https://www.econbiz.de/10013545724
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Metaverse research propositions : online intermediaries
Ampountolas, Apostolos; Menconi, Giuseppina; Shaw, Gareth - In: Tourism economics : the business and finance of tourism … 30 (2024) 1, pp. 255-261
Persistent link: https://www.econbiz.de/10014580645
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How can virtual and augmented reality facilitate international business?
Kshetri, Nir; Dwivedi, Yogesh Kumar - In: Thunderbird international business review 66 (2024) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10014507691
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MetaMoney : exploring the intersection of financial systems and virtual worlds
Kumar, Satish; Sureka, Riya; Lucey, Brian M.; Dowling, … - In: Research in international business and finance 68 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014451854
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Metaverse : shifting the reality of services
Gleim, Mark; McCullough, Heath; Ferrell, Odies C.; … - In: The journal of services marketing 38 (2024) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
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"Co-creating" experiential learning in the metaverse- extending the Kolb's learning cycle and identifying potential challenges
Sinha, Ekta - In: The international journal of management education 21 (2023) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10014458933
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Metaverse innovation for start-up creation
Nanda, Pragyan; Patnaik, Srikanta - In: Global Trends in Technology Startup Project Development …, (pp. 185-206). 2023
Persistent link: https://www.econbiz.de/10014429461
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Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han; Eugene Cheng-xi Aw; Cham Tat Huei; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550