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Advances in Digital Marketing and eCommerce : Third International Conference, 2022

Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - Digital Marketing & eCommerce Conference <3., 2022, … - 2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...

Persistent link: https://www.econbiz.de/10013256202

Antecedents of trust in product review blogs and their impact on users' behavioral intentions

Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292

Persistent link: https://www.econbiz.de/10013274269

Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness

Lopez, Alberto; Garza, Ricardo - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 438-456

Persistent link: https://www.econbiz.de/10013286435

Segmenting customers based on key determinants of online shopping behavior

Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021

Persistent link: https://www.econbiz.de/10012417027

Impact of visual information on online consumer review behavior : evidence from a hotel booking website

Kim, Molan; Lee, Seung Min; Choi, Sanghak; Kim, Sang Yong - In: Journal of retailing and consumer services 60 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012502720

Customer engagement in social media : a framework and meta-analysis

Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228

Persistent link: https://www.econbiz.de/10012386915

The psychological motivations of online conspicuous consumption : a qualitative study

Qattan, Jude; Al Khasawneh, Mohammad Hamdi - In: International journal of e-business research : an … 16 (2020) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10012302670

Global differences in online shopping behavior : understanding factors leading to trust

Clemons, Eric K.; Wilson, Joshua C.; Matt, Christian; … - In: Journal of management information systems : JMIS 33 (2016) 4, pp. 1117-1148

Persistent link: https://www.econbiz.de/10011664720

On search cost and the long tail : the moderating role of search cost

Wimble, Matt; Tripp, John; Philips, Brandis; Milic, Nash - In: Information systems and e-business management : ISeB 14 (2016) 3, pp. 507-531

Persistent link: https://www.econbiz.de/10011673308

Determinants of consumer inention to use online gambling services : an empirical study of the Portuguese market

Fortes, Nuno; Moreira, António Carrizo; Saraiva, João - In: International journal of e-business research : an … 12 (2016) 4, pp. 23-37

Persistent link: https://www.econbiz.de/10011613107