Narrow search
Showing 1 - 3 of 3
Cover Image
Towards an artificial intelligence (AI)-driven government in Sultanate of Oman : transforming and augmenting leadership competencies
Al Harrasi, Nasser; El Din, Mohamed Salah; Al Balushi, … - In: Managerial issues in digital transformation of global …, (pp. 244-256). 2021
Persistent link: https://www.econbiz.de/10012623663
Cover Image
How to integrate sustainable considerations into the 4Ps of marketing : product, price, promotion, place
Al Kalbani, Ali; Al Balushi, Badriya; Al Jahwari, Maha; … - In: Sustainable marketing, branding, and reputation …, (pp. 344-370). 2023
Persistent link: https://www.econbiz.de/10014414271
Cover Image
An Analysis of eBay’s Communication Response to The Hacking Crisis and the Impact on Users’ Trust and Behavioural Intentions
Al Balushi, Badriya - 2016
The hacking of eBay put its users’ private information at risk and the communication strategy that eBay used to contact these users afterwards has been highly criticized. This research explores four main topics in relation to the hacking incident: the consequences for eBay’s users; better...
Persistent link: https://www.econbiz.de/10014128329