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Factors affecting consumer adoption of mobile apps in NCR : a qualitative study
Arora, Neerja; Malik, Garima; Chawla, Deepak - In: Global business review 21 (2020) 1, pp. 176-196
Persistent link: https://www.econbiz.de/10012211023
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Pester power strategies for influencing parents : a study conducted in Delhi
Shah, Manjot Kaur; Malik, Garima; Goenka, Meenakshi - In: Asian African journal of economics and econometrics 19 (2019) 2, pp. 157-165
Persistent link: https://www.econbiz.de/10012427447
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"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima; Jain, Amit - In: International journal of economic issues : IJEI 12 (2019) 1, pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
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A systematic and bibliometric review of the financial well-being : advancements in the current status and future research agenda
Singh, Dharmendra; Malik, Garima - In: International journal of bank marketing 40 (2022) 7, pp. 1575-1609
Persistent link: https://www.econbiz.de/10013532390
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Personality matters : does an individual's personality affect adoption and continued use of green banking channels?
Malik, Garima; Dharmendra Singh - In: International journal of bank marketing 40 (2022) 4, pp. 746-772
Persistent link: https://www.econbiz.de/10013396405
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Influence of celebrity, destination and tourist personality on destination attachment and revisit intention : Moderating roles of endorsement embeddedness, destination crowding and...
Pradhan, Debasis; Moharana, Tapas Ranjan; Malik, Garima - In: Journal of destination marketing & management 27 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10014285166
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Mixed method approach towards continuous use of chatbots in healthcare apps : an integration of humanizing experience theory
Singh, Pratibha; Malik, Garima - In: Services marketing quarterly 45 (2024) 3, pp. 225-255
Persistent link: https://www.econbiz.de/10015049443
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Fostering social sustainability : unveiling HR's power in enhancing employee resilience via social exchange and broaden-and-build theories
Malik, Garima; Singh, Pratibha - In: Employee relations 46 (2024) 3, pp. 675-701
Persistent link: https://www.econbiz.de/10015050316
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Dynamics of agricultural development : a district level study
Kaur, Amandeep - 2018
Persistent link: https://www.econbiz.de/10011856645
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Covid-19 economic stimulus and state-level power sector performance: analyzing the efficiency parameters
Kaur, Amandeep; Chakraborty, Lekha; Rangan, Divy - 2021
Persistent link: https://www.econbiz.de/10012516930