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Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games

Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225

Persistent link: https://www.econbiz.de/10012697140

Workplace romance 2.0 : developing a communication ethics model to address potential sexual harassment from inappropriate social media contacts between coworkers

Mainiero, Lisa A.; Jones, Kevin J. - In: Journal of business ethics : JOBE 114 (2013) 2, pp. 367-379

Persistent link: https://www.econbiz.de/10009780356

The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics

Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151

Persistent link: https://www.econbiz.de/10011665134

Are social media companies motivated to be good corporate citizens? : examination of the connection between corporate social responsibility and social media safety

Grygiel, Jennifer; Brown, Nina - In: Telecommunications policy : the international journal … 43 (2019) 5, pp. 445-460

Persistent link: https://www.econbiz.de/10012201070

Social media adoption and use for improved emergency services operations: the case of the NSW SES

Wamba, Samuel Fosso; Edwards, Andrew; Akter, Shahriar - In: Application of operations research (OR) in disaster …, (pp. 225-245). 2019

Persistent link: https://www.econbiz.de/10012139017

Effects of social media interactions on brand associations : a comparative study of soccer fan clubs

Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10011709338

The management of digital marketing strategies in social network services : a comparison between American and European organizations

Matosas-López, Luis - In: Journal of open innovation : technology, market, and … 7 (2021) 1/65, pp. 1-16

a parametric analysis using the t-test procedure over a total of 158,208 publications on Twitter. The findings show …

Persistent link: https://www.econbiz.de/10012490445

Social Networking Sites Use and Psychological Attachment Need among Indonesian Young Adults Population

Andangsari, Esther Widhi; Gumilar, Ihshan; Godwin, Raymond - In: International Journal of Social Science Studies 1 (2013) 2, pp. 133-138

globe. A unique phenomenon has come into existence in which people rely on Facebook to satisfy their attachment need. It is …

Persistent link: https://www.econbiz.de/10010729152

Social Networking Sites: Guidelines For Creating New Business Opportunities Through Facebook, Twitter And LinkedIn

Mihalcea, Alina Daniela; Savulescu, Rodica Maria - In: Management Dynamics in the Knowledge Economy Journal 1 (2013) 1, pp. 39-53

(SNSs) such as Facebook, Twitter and LinkedIn has spawned questions regarding the possibility of using such new platforms in …

Persistent link: https://www.econbiz.de/10010667286

Monitoring and protecting company and brand reputation on social networks: when sites are not enough

Becker, Kip; Nobre, Helena; Kanabar, Vijay - In: Global Business and Economics Review 15 (2013) 2/3, pp. 293-308

Companies are increasingly recognising that social networks are a force to contend with in reputation management. There are numerous examples of how single voices using viral systems have, in a matter of days, reached out to millions about poor service or flawed products. Managing social...

Persistent link: https://www.econbiz.de/10010669010