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A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew; Kaltcheva, Velitchka D.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
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The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.; Brinson, Nancy H.; Bott, Gregory J.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
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Dealing with statistical significance in big data : the social media value of game outcomes in professional football
Weimar, Daniel; Schoebbing, Brian P.; Wicker, Pamela - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 266-277
Persistent link: https://www.econbiz.de/10012658732
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How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu; Aravindakshan, Ashwin - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
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Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao; Guo, Chenhui; Susarla, Anjana; … - In: Information systems research : ISR 32 (2021) 2, pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
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Strategic responses by European airlines to the Covid-19 pandemic : a soft landing or a turbulent ride?
Scheiwiller, Stephanie; Zizka, Laura - In: Journal of air transport management 95 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013254615
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Tweet, like, subscribe! : understanding leadership through social media use
Matthews, Michael J.; Matthews, Samuel H.; Wang, Dawei; … - In: The leadership quarterly : LQ ; an international … 33 (2022) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10013206578
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#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan; Blasco-Arcas, Lorena; Harrigan, Paul - In: Journal of business research : JBR 135 (2021), pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
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Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 13 (2022) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
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The effect of Facebook, WhatsApp, Twitter and Email on SMEs performance : empirical evidence from United Arab Emirates
Saeed Khalifan Rasheed Ghanem; Nor Aziati Abdul Hamid - In: Inventi impact: SMEs (2021) 1, pp. 32-48
Persistent link: https://www.econbiz.de/10012696596