Today in the economy of any country banks play a vital role. One cannot think of the development of any nation without active assistance rendered by the banking and financial institutions. Banking is a service industry and the bankers are expected to give top priority to provide satisfactory...

Objective - The purpose of this research is to determine whether CRM (Customer Relationship Management) indicators, namely complaint resolution, customer orientation, customer empowerment and customer knowledge affect the loyalty of sharia bank customers in North Sumatra.Methodology/Technique -...

Cards are currently used by billions of customers worldwide for cashless payment transactions and for cash withdrawals and are therefore of great national economic importance. Since cardholder confidence in an orderly and proper handling of financial transactions is of utmost significance, great...

Recently, Digital Financial Advice Solutions (i.e., “Robo Advice” or “Robo Advisory”) are emerging rapidly within the financial services sectors, which can be outlined by the respective Assets und Managements' CAGR of 255.9% from 2016 to 2018 in Germany (Kaya, 2019). However, these...

Veränderte Marktbedingungen stellen hohe Anforderungen an das Marketing von Dienstleistungsunternehmen. Um langfristig am Markt bestehen zu können, ist es für einen Dienstleistungsanbieter entscheidend, das Vertrauen seiner Kunden zu gewinnen. Aufbauend auf theoretischen Grundlagen werden am...

Zur Erstellung maßgeschneiderter Dienstleistungen ist die Mitwirkung des Kunden (Kundenintegration) unerlässlich. Dem Management von Kundenintegration auf Anbieterseite wird jedoch in der Praxis zu wenig Bedeutung beigemessen. Sie hat aber fundmentalen Einfluss auf die Effizienz und...

Warren Buffett once famously stated that airlines were infamous for destroying shareholder value . His hindsight proposition to better have taken the Wright brothers out of the sky violently surely was a pointed one, if not entirely serious. This paper seeks to shed some light on the challenges...

Internal marketing orientation (IMO) can be used as a tool for managing employees' knowledge that allows companies to develop a competitive advantage to the extent that generates information, communicates it internally and facilitates to articulate a response to their needs. IMO through proper...

During the recent period, the scientific literature has highlighted the role of E-commerce in business development and growth. In this article we revisit the specifics of E-commerce adoption, focusing on the case of Romanian SMEs. Using the online questionnaire survey method and the principal...