Showing 1 - 10 of 74,155
Legitimacy is fundamental to business internationalization and access to new markets. This variable is particularly … study tests whether home country information and legitimacy affect the legitimacy of EMNEs and consumer purchase intentions … research clarify the antecedents and consequences of the legitimacy of EMNEs and provide recommendations for the management of …
Persistent link: https://www.econbiz.de/10014518812
This research analyzes the marketing potential of "made in Europe", which has been little studied in literature on country of origin to date. In particular, the paper shows under what conditions a brand like "made in Europe", may be a viable alternative to the nation brand. To this end, two...
Persistent link: https://www.econbiz.de/10010943296
The objective of this study is to analyse the effect of four export barrier groups - human capital, cultural, administrative, and financial - on the product export barrier. The study participants constitute a statistically significant sample of 318 exporting companies in Brazil. The research...
Persistent link: https://www.econbiz.de/10014525565
Drawing upon the science of complexity we propose a network-centric, complex-systems internationalization (NCCSI …) perspective of firm internationalization that can help us understand observed patterns of internationalization that are difficult … to explain using traditional theories. While individual firm internationalization behavior is impossible to predict …
Persistent link: https://www.econbiz.de/10012954994
This paper identifies export inhibitors in the first stage of the internationalization process of companies. Evidence …
Persistent link: https://www.econbiz.de/10013003324
This study demonstrates the impact of strategic orientation on internationalization speed in small and medium … as follows. First, export orientation has a positive impact on the speed of internationalization in SMEs. This result … suggests that export-oriented SMEs can increase internationalization speed by not only sharing and utilizing information about …
Persistent link: https://www.econbiz.de/10012850499
In this paper, we focus on the internationalization strategies implemented by Middle Size Multinational Enterprises … that in the internationalization strategy of Medium size Multinational Enterprises (MMNEs) is recursive and based on two … strategic innovation rate. Evidences based on case studies show the content and the modes of the internationalization of MMNEs …
Persistent link: https://www.econbiz.de/10013046495
In 2002, thirty-four chief executives of the world’s largest multinational corporations signed a document during the World Economic Forum (WEF) entitled, ‘Global Corporate Citizenship: The Leadership Challenge for CEOs and Boards’. These included Coca-Cola, Deutsche Bank, Diageo, Merck &...
Persistent link: https://www.econbiz.de/10013226042
For the last several decades, global airline alliances have ensured their market presence in the aviation industry. Scholars have focused on the effects of alliance affiliation for airlines and what the competitive advantages of alliances are. However, these issues have been discussed in...
Persistent link: https://www.econbiz.de/10012597739
Exports represent an entry mode into international markets that is less risky than more direct strategies, therefore it particularly fits SMEs (small-medium enterprises) that generally have a few resources to invest. In the case of emerging markets because of the high psychic distance, SMEs tend...
Persistent link: https://www.econbiz.de/10010951590