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The today's trend is towards material possessions as criterion of success. Thus they use fashion clothing as a medium … of expressing their self and also fit into the social environment. Fashion involvement is a consumer's perceived … importance of fashion clothing. It is important to investigate fashion involvement to understand consumer behavior and to develop …
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This note discusses the gap in intellectual property protections for the fashion industry. First, it details why … fashion is art of the type that typically qualifies for copyright protection, and not just a means of covering the body. Next … ability of fashion to be used as a form of expression should not keep if from the protection it deserves. The Supreme Court …
Persistent link: https://www.econbiz.de/10012851779
Purpose - The aim of this article is to discuss some ethical issues in the fashion industry and start a debate about … business ethics from a stakeholder perspective. It analyzes the implications of fashion companies for employees, with policies ….Design/Methodology/Approach - The methodology used in this paper is the case study. We have chosen the fashion company Abercrombie & Fitch (A&F) as it …
Persistent link: https://www.econbiz.de/10013023976
of Romanian fashion retailers and how these dimensions are reflected in the customer-based brand equity.The analysis …, conducted from the perspective of customers of fashion, sporting goods and shoe stores, has significant managerial and … scientific implications. In fact, the authors highlight specific directions that the management of fashion retailers may take to …
Persistent link: https://www.econbiz.de/10013026143
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, apparel and fashion manufacturing (TAFM) industry in various unprecedented ways. As the global textile market is …
Persistent link: https://www.econbiz.de/10013242072
New arrivals -- Made in America -- Where was fashion's #MeToo? -- The illusion of choice -- Influenced -- The secret …"An insider's look at how the rise of "fast fashion" obstructs ethical shopping and fuels the abuse and neglect of …
Persistent link: https://www.econbiz.de/10013279702
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Fashion marketing from a historical perspective : early days of advertising and consumerism -- Fashion promotion and …-of-sale : sensory branding -- A critical look at advertising : brands selling hopes, dreams and objectification -- The future of fashion …
Persistent link: https://www.econbiz.de/10013180792