Bayer, Sarah; Gimpel, Henner; Rau, Daniel - In: Electronic Markets 31 (2020) 1, pp. 27-50
Retail commerce is influenced by digital technologies at large scale. After electronic commerce and its evolution into … about to radically transform retail commerce from need recognition to post-purchase engagement and service. Extant … them to the customer buying process. Based on an extensive literature review, twelve affordances are derived and evaluated …