Kusá, Alena; Urmínová, Marianna - In: Journal of risk and financial management : JRFM 13 (2020) 12/305, pp. 1-16
in relation to the general interest of consumers in fashion sustainability, price as a decisive factor in the purchase of …Sustainability and corporate social responsibility have today become key assets of many successful businesses and … textile and fashion industries. This is mainly due to improper marketing communication of sustainable subjects or a rather low …