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How to not only survive but thrive during recession: a multi‐wave, discovery‐oriented study

Nickell, David; Rollins, Minna; Hellman, Karl - In: Journal of Business & Industrial Marketing 28 (2013) 5, pp. 455-461

Purpose – This study aims to investigate the marketing actions that companies performed during the Great Recession, and the resulting effect on firms' performance. The purpose is to discover what marketing actions companies performed, what was the impact to the firm, and why the actions taken...

Persistent link: https://www.econbiz.de/10014843189

Managing the “S” Curves of Innovation

Brown, Rick - In: Journal of Business & Industrial Marketing 7 (1992) 3, pp. 41-52

Considers the development of the culture of innovation and how the concept can be beneficial in business. Examines the … application of marketing innovation (new products) and technological innovation which is not market driven. Illustrates the growth … of innovative products through “S” curves and Product‐Life Cycles. Concludes that innovation needs to be encouraged by …

Persistent link: https://www.econbiz.de/10014843197

The Need for Marketing in Entrepreneurship

Hisrich, Robert D. - In: Journal of Business & Industrial Marketing 7 (1992) 3, pp. 53-57

Considers the need to relate marketing and entrepreneurship in terms of areas such as innovation and product …

Persistent link: https://www.econbiz.de/10014843198

Salesforce automation and the adoption of technological innovations by salespeople: theory and implications

Parthasarathy, Madhavan; Sohi, Ravipreet S. - In: Journal of Business & Industrial Marketing 12 (1997) 3/4, pp. 196-208

In the past few years, organizations have spent millions of dollars adopting salesforce automation (SFA) systems, and this trend continues to grow. Despite its significance, very little academic research has been devoted to understanding the factors that can influence the adoption and...

Persistent link: https://www.econbiz.de/10014843320

What makes firms more innovative? A look at organizational and environmental factors

Özsomer, Aysegul; Calantone, Roger J.; Di Bonetto, Anthony - In: Journal of Business & Industrial Marketing 12 (1997) 6, pp. 400-416

Innovative firms are generally more successful in both industrial and consumer markets. However, factors that make firms innovative are often elusive and complex. Looks at how strategic posture, organization structure, environmental hostility and uncertainty interact and how each factor...

Persistent link: https://www.econbiz.de/10014843328

Japanese product development strategies

Jacobs, Laurence; Herbig, Paul - In: Journal of Business & Industrial Marketing 13 (1998) 2, pp. 132-154

Japanese corporate product development strategies are examined. Product development Japanese style is the dynamic and continuous process of adaptation to change in the environment. A background to the methods currently used, including the strategic role played by top management,...

Persistent link: https://www.econbiz.de/10014843337

Internal diffusion of high technology industrial innovations: an empirical study

Higgins, Susan H.; Hogan, Patrick T. - In: Journal of Business & Industrial Marketing 14 (1999) 1, pp. 61-75

The marketing of high technology software and related services is a complex process involving many players at the buyer‐seller interface. This study details an empirical analysis of key managerial factors involved in the adoption and diffusion of the information engineering systems development...

Persistent link: https://www.econbiz.de/10014843363

The Innovation Imperative

Rich, Michael K. - In: Journal of Business & Industrial Marketing 13 (1998) 3, pp. 294-297

Persistent link: https://www.econbiz.de/10014843512

Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach

Hellman, Karl - In: Journal of Business & Industrial Marketing 24 (2009) 7

Persistent link: https://www.econbiz.de/10014843554

Proximity as determinant of business cooperation for technological and non-technological innovations: a study of an agribusiness cluster

Geldes, Cristian; Heredia, Jorge; Felzensztein, Christian; … - In: Journal of Business & Industrial Marketing 32 (2017) 1, pp. 167-178

innovation (innovation networks), drawing a distinction between technological and non-technological innovations. Design …. It is also established that business cooperation is a positive determinant of business innovation. It is more relevant in … the case of technological innovation unlike non-technological innovations. In addition, it is noted that business …

Persistent link: https://www.econbiz.de/10014843615