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McGillicuddy, Kristin M. - In: Journal of Consumer Marketing 25 (2008) 5, pp. 325-326

Persistent link: https://www.econbiz.de/10014848681

Parental communication patterns and children's Christmas requests

Clarke, Peter - In: Journal of Consumer Marketing 25 (2008) 6, pp. 350-360

would like for Christmas, respond to a child's request or often initiate such Christmas communication exchanges. These … styles of family communication relate to the socialization of children into consumption and Christmas. This exploratory study … aims to consider aspects of parental approaches to their children's request behavior within the Family Communication …

Persistent link: https://www.econbiz.de/10014848686

Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival

Dann, Susan - In: Journal of Consumer Marketing 26 (2009) 3, pp. 224-225

Persistent link: https://www.econbiz.de/10014848729

Marketing to the Social Web: How Digital Customer Communities Build Your Business (2nd ed.)

Hazlett, Kirk - In: Journal of Consumer Marketing 27 (2010) 3, pp. 293-295

Persistent link: https://www.econbiz.de/10014848805

International Communications Strategy: Development in Cross‐cultural Communications, PR and Social Media

Guang Tian, Robert - In: Journal of Consumer Marketing 28 (2011) 3, pp. 242-244

Persistent link: https://www.econbiz.de/10014848887

Social Media and Public Relations: Eight New Practices for the PR Professional

In: Journal of Consumer Marketing 30 (2013) 1, pp. 88-89

Persistent link: https://www.econbiz.de/10014849009

High-tech, High-touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

In: Journal of Consumer Marketing 30 (2013) 1, pp. 90-91

Persistent link: https://www.econbiz.de/10014849011

This Means This, This Means That: A User's Guide to Semiotics, 2nd ed.

Conejo, Francisco - In: Journal of Consumer Marketing 30 (2013) 3, pp. 310-310

Persistent link: https://www.econbiz.de/10014849026

Misplaced marketing

Wolburg, Joyce M. - In: Journal of Consumer Marketing 18 (2001) 6, pp. 471-473

Notes that research has shown that advertising efforts to promote social causes rarely reach meaningful levels of effectiveness. Points out that while the media provide the right emotional climate for advertising messages that encourage consumption, it follows that the media provide the wrong...

Persistent link: https://www.econbiz.de/10014849508

The Invisible Touch – The Four Keys of Modern Marketing

Melchinger, John - In: Journal of Consumer Marketing 18 (2001) 6, pp. 534-542

Persistent link: https://www.econbiz.de/10014849610