Numerous studies on the drivers of brand extension success [Aaker and Keller, 1990, Broniarczyk and Alba, 1994, Hem et al., 2003, Völckner and Sattler, 2006] found evidence that parent-brand characteristics and the fit between parent brand and transfer product are the main and most influential...

Ecological Citizenship is a potentially ethic-based motivation for changing behaviour towards more sustainable lifestyles. It describes citizenship as activity taken in the private as well as public sphere, and with regard to a common humanity transcending the boundaries of nation states. This...

Sustainable consumption (SC) and sustainable lifestyles have become prominent areas of environmental discourse and decision-making in recent years, and have been adopted as policy objectives by international agencies, national governments, local authorities, NGOs and citizen's action groups. The...

This paper proposes a formulation of consumer sovereignty, for use in normative economics, which does not presuppose individuals' preferences to be coherent. The fundamental intuition, that opportunity and responsibility have moral value, is formalised as a responsibility criterion for assessing...

Given the evidence against the unitary model of the household, there is a need to understand the predictions of alternative household models within the context of valuation. This paper derives the relationship between household and individual willingness to pay (WTP) for the non-cooperative...

Using administrative panel data from Norway, we investigate the development of household labor income, financial wealth and asset holdings over a nine-year period surrounding job loss. Consistent with a simple theoretical model, the data show precautionary saving and a shift toward safer assets...

We use a survey to identify a consumer bias with regard to different sources of debt-financing. Less salient debt may generate psychological benefits. This should be weighed against the possible economic costs of a sub-optimal capital structure; but low levels of financial literacy make it...