This paper discusses a recently published handbook on neuroeconomics (Glimcher et al., 2009H) and extends the discussion to reasons why this newly emerging discipline should be of interest to behavioral accounting researchers. We evaluate the achieved and potential contribution of neuroeconomics...

In recent sociological studies of markets, especially financial markets, researchers have argued that economics is performative (MacKenzie, Callon et al.). By this they refer to the observation that theories such as the Black-Scholes formula do not simply describe reality, but contributed to the...

Neuroeconomics stays in the center of the ongoing naturalistic turn in economics. It portrays the individual as a complex system of decision making mechanisms and modules. This results into a conceptual tension with the standard economic notion of the unity of the actor that is a systemic...

Although it is still controversial, neuromarketing remains the most promising area of marketing. Basically, the goal of neuromarketing is to study how human brain is affected by marketing stimuli. In neuromarketing, brain activity can be monitored and measured using state-of-the-art neuroimaging...

Objective: This study is based on the relationship between Neuroeconomics and Psychiatry, The combination of the two models can facilitate a general understanding in human consumption relations. This work aims to bring reflections on certain aspects of the behavior of ordinary consumers and the...

This paper reviews the debate in economics over neuroeconomics' contribution to economics. It distinguishes majority and minority views, argues that this debate has been framed by mainstream economics' conception of itself as an isolated science, and argues that this framing has put off the...

Neural networks are tackled through probabilities for neurons to be activated by other neurons. They are represented by doubly stochastic matrices, named brain matrices, the polytope of which is the convex hull of the permutation matrices which are vertices of this Birkhoff polytope. Each...

Neuroeconomics makes use of new data and tools from neuroscience to enrich the study of economic decision-making. This chapter introduces neuroeconomic methods and surveys a number of contributions to the literature regarding brain responses to brands, advertisements, pricing and product...

Asset-price bubbles challenge the explanatory and predictive power of standard economic theory, so neuroeconomic measures should be explored as potential tools for improving the predictive power of standard theory. This exploration is begun by reviewing results from functional magnetic resonance...