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Producing historical critical marketing studies : theory, method and politics
Tadajewski, Mark - In: Journal of historical research in marketing 3 (2011) 4, pp. 549-575
Persistent link: https://www.econbiz.de/10009890169
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Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 2, pp. 316-323
Persistent link: https://www.econbiz.de/10010005211
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Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10010146800
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Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark; Woodward, Helen; Kyrk, Hazel - In: Journal of historical research in marketing 5 (2013) 3, pp. 385-412
Persistent link: https://www.econbiz.de/10010184862
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History and critical marketing studies
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 3, pp. 440-452
Persistent link: https://www.econbiz.de/10010029275
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Incommensurable paradigms, cognitive bias and the politics of marketing theory
Tadajewski, Mark - In: Marketing theory 8 (2008) 3, pp. 273-297
Persistent link: https://www.econbiz.de/10009870686
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Final thoughts on amnesia and marketing theory
Tadajewski, Mark - In: Marketing theory 8 (2008) 4, pp. 465-484
Persistent link: https://www.econbiz.de/10009870689
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The foundations of relationship marketing : reciprocity and trade relations
Tadajewski, Mark - In: Marketing theory 9 (2009) 1, pp. 9-38
Persistent link: https://www.econbiz.de/10009870710
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Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark - In: Marketing theory 10 (2010) 2, pp. 210-222
Persistent link: https://www.econbiz.de/10009870732
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Writing telepathy back into marketing theory
Tadajewski, Mark - In: Marketing theory 22 (2022) 3, pp. 421-443
Persistent link: https://www.econbiz.de/10013388910