Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Mark Tadajewski
Year of publication: |
2013
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Authors: | Tadajewski, Mark ; Woodward, Helen ; Kyrk, Hazel |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 24739613. - Vol. 5.2013, 3, p. 385-412
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