Sharma, Dheeraj; Parida, Biswajita - In: Journal of Business & Industrial Marketing 33 (2018) 7, pp. 911-930
Purpose: The advent of the internet, digitization and e-commerce has changed the definition of business territory, re-invented direct selling, eradicated middle men and brought the customers and sellers closer. These changes in the business scenario must have had an impact on the intensity and...