Conceptualizing consumer “trust” in online buying behaviour: an empirical inquiry and model development in Indian context
Year of publication: |
2013
|
---|---|
Authors: | Sahney, Sangeeta ; Ghosh, Koustab ; Shrivastava, Archana |
Published in: |
Journal of Asia Business Studies. - Emerald Group Publishing Limited, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 7.2013, 3, p. 278-298
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Internet | Trust | Buying behaviour | India | Online buying |
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