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The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal; Hollebeek, Linda D.; Das, Manish; … - In: Tourism management perspectives : TMP 46 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
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An integrated model for extending brand based on fuzzy ARAS and ANP methods
Zamani, Mahmoud; Rabbani, Arefeh; Yazdani-Chamzini, … - In: Journal of business economics and management 15 (2014) 3, pp. 403-423
Persistent link: https://www.econbiz.de/10010376618
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Proposing an approach for ranking manufacturing companies based on knowledge management process using fuzzy TOPSIS with a case study on the excellent brands of Isfahan province
Mazaheri, Mahdieh; Shahin, Arash; Shirouyehzad, Hadi - In: International journal of process management and … 5 (2015) 2, pp. 133-155
Persistent link: https://www.econbiz.de/10011404042
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Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method
Mi, Xiaomei; Li, Jiamei; Liao, Huchang; Zavadskas, … - In: Economic research 32 (2019) 1,4, pp. 3272-3301
Persistent link: https://www.econbiz.de/10012395367
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Segmenting luxe-bargain shoppers using a fuzzy clustering method
Lim, Chae Mi; Kim, Youn-kyung; Runyan, Rodney - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 848-868
Persistent link: https://www.econbiz.de/10010203017
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Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
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Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas; Rusetski, Alexander - In: Journal of global marketing 29 (2016) 1/5, pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
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Match-up approaches to a dynamic rescheduling problem
Moratori, Patrick; Petrovic, Sanja; Vázquez-Rodriguez, … - In: International journal of production research 50 (2011) 1, pp. 261-276
Persistent link: https://www.econbiz.de/10009526771
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A fuzzy PROMETHEE II method for the selection of reverse logistics provider
Jihen, Jlassi; El Mhamedi, Abderrahmen; Chabchoub, Habib - In: International journal of enterprise network management 5 (2012) 3, pp. 304-315
Persistent link: https://www.econbiz.de/10009707017
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A comprehensive decision support model for the evaluation of eco-designs
Wang, K.; Chan, H. K.; White, L. - In: Journal of the Operational Research Society : OR 65 (2014) 6, pp. 917-934
Persistent link: https://www.econbiz.de/10010376654