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Concept testing : how to test new product ideas before you go to market
Schwartz, David - 1987
Persistent link: https://www.econbiz.de/10000735059
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Lead-User-Innovationen : Entwicklungskooperationen am Beispiel elektronischer Leiterplatten
Nagel, Rolf - 1993
Persistent link: https://www.econbiz.de/10000871138
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A study of R&D marketing interface and innovation success in high technology firms
Gupta, Ashok Kumar - 1984
Persistent link: https://www.econbiz.de/10000692383
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The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
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Innovation requires direction : how to identify the customer's problems of tomorrow and possible solutions
Kerka, Friedrich (contributor) - 2007
Persistent link: https://www.econbiz.de/10003754625
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Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008
Persistent link: https://www.econbiz.de/10003758354
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Bedürfnisorientierte Marktstrukturanalyse für technische Innovationen : eine empirische Untersuchung am Beispiel Mobile Commerce
Reichardt, Tina - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003646604
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Food and drink NPD : a review of key trends - France
In: Consumer goods Europe (2008) 542
Persistent link: https://www.econbiz.de/10003648364
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Food and drink NPD : a review of key trends - Germany
In: Consumer goods Europe (2008) 542
Persistent link: https://www.econbiz.de/10003648366