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Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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Speaking up because it's my brand : examining employee brand psychological ownership and voice behavior in hospitality organizations
Xiong, Lina; So, Kevin Kam Fung; Wu, Luorong; King, Ceridwyn - In: International journal of hospitality management 83 (2019), pp. 274-282
Persistent link: https://www.econbiz.de/10012122098
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Enhancing employee voice to advance the hospitality organization's marketing capabilities : a multilevel perspective
King, Ceridwyn; So, Kevin Kam Fung; DiPietro, Robin B.; … - In: International journal of hospitality management 91 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012389118
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Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley; So, Kevin Kam Fung; Bradley, Graham L. - In: Tourism management : research, policies, practice 53 (2016), pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
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Creating customer value in the sharing economy : an investigation of Airbnb users and their tripographic characteristics
So, Kevin Kam Fung; Kim, Hyunsu; Min, Somang - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 23-45
Persistent link: https://www.econbiz.de/10012798179
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A pathway to consumer forgiveness in the sharing economy : the role of relationship norms
Shuqair, Saleh; Pinto, Diego Costa; So, Kevin Kam Fung; … - In: International journal of hospitality management 98 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10013198501
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The pandemic's effects on customer-to-customer engagement in hospitality consumption : a multi-country investigation
Miao, Li; So, Kevin Kam Fung; Im, Jinyoung; Jiang, Ting - In: International journal of hospitality management 102 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013185273
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Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung; Wei, Wei; Martin, Drew - In: Journal of business research : JBR 129 (2021), pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
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An evolutionary perspective on the dynamics of service platform ecosystems for the sharing economy
Xu, Yu; Hazée, Simon; So, Kevin Kam Fung; Li, K. Daisy; … - In: Journal of business research : JBR 135 (2021), pp. 127-136
Persistent link: https://www.econbiz.de/10012643991
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Tourism experiences vs. material purchases : effects of eudaimonic consumption motive on consumers' reactions to invidious comparisons
Yang, Wan; Zhang, Ye; So, Kevin Kam Fung - In: Tourism management : research, policies, practice 83 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012417907