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Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja; Bright, Laura F. - In: Journal of business research : JBR 180 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
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Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option; Iyioluwa, Adeyinka Kehinde - In: AI-driven marketing research and data analytics, (pp. 98-117). 2024
Persistent link: https://www.econbiz.de/10014558894
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Using AI predicted personality to enhance advertising effectiveness
Shumanov, Michael; Cooper, Holly; Ewing, Mike - In: European journal of marketing 56 (2022) 6, pp. 1590-1609
Persistent link: https://www.econbiz.de/10013350981
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Asking questions of ai advertising : a maieutic approach
Coffin, Jack - In: Journal of advertising 51 (2022) 5, pp. 608-623
Persistent link: https://www.econbiz.de/10013417525
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Dictionary of marketing and advertising
Rosenberg, Jerry M. - 1995
Persistent link: https://www.econbiz.de/10013490067
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Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert; Gummerus, Johanna Katariina; … - In: Journal of service management 34 (2023) 2, pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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ChatGPT, AI advertising, and advertising research and education
Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
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Consumer responses to AI-generated charitable giving ads
Arango, Luis; Singaraju, Stephen Pragasam; Niininen, Outi - In: Journal of advertising 52 (2023) 4, pp. 486-503
Persistent link: https://www.econbiz.de/10014339295
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Exploring multilevel data with deep learning and XAI : the effect of personal-care advertising spending on subjective happiness
Messner, Wolfgang - In: International business review 33 (2024) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10014460757