Narrow search
Showing 1 - 6 of 6
Cover Image
The role of digital marketing in sustainable marketing : using digital channels to raise awareness and promote sustainable products and services
Dube, Mercy; Tshuma, Sinothando; Mawere, Rukudzo Alyson - In: Sustainable marketing, branding, and reputation …, (pp. 295-309). 2023
Persistent link: https://www.econbiz.de/10014414240
Cover Image
Security and privacy challenges in digital marketing
Tshuma, Sinothando; Masengu, Reason; Dube, Mercy - In: AI-driven marketing research and data analytics, (pp. 325-341). 2024
Persistent link: https://www.econbiz.de/10014559105
Cover Image
Introduction to AI in marketing research : the evolution of marketing in the digital age
Dube, Mercy; Tshuma, Sinothando - In: AI-driven marketing research and data analytics, (pp. 216-227). 2024
Persistent link: https://www.econbiz.de/10014558946
Cover Image
Digital marketing for NPOs
Mudzimba, Edward; Chokera, Fainos; Dube, Mercy - In: Effective digital marketing for improving society …, (pp. 1-23). 2024
Persistent link: https://www.econbiz.de/10014463383
Cover Image
Sustainable marketing in emerging markets : how to market sustainable products in emerging markets
Chokera, Fainos; Edward, Mudzimba; Dube, Mercy; Hungwe, … - In: Sustainable marketing, branding, and reputation …, (pp. 117-143). 2023
Persistent link: https://www.econbiz.de/10014414197
Cover Image
AI-driven marketing research and data analytics
Masengu, Reason (ed.); Chiwaridzo, Option Takunda (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014514192