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Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard; Barès, Franck; Nemani, Anicet - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
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Collaboration and competition : a social network analysis of Thailandʹs music industry
Wichaya Peechapat; Puttanapong, Nattapong - In: Economies : open access journal 12 (2024) 2, pp. 1-27
music industry, driven by technological progress and changing consumer preferences. By examining data obtained from Thailand …'s Department of Intellectual Property, specifically 138,868 songs, it explores the complex network of relationships among music … creators, artists, and various rights-holders, including those associated with recording, music, melodies, and lyrics …
Persistent link: https://www.econbiz.de/10014500458
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Can music improve e-behavioral intentions by enhancing consumers' immersion and experience?
Cuny, Caroline; Fornerino, Marianela; Helme-Guizon, Agnès - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 1025-1034
Persistent link: https://www.econbiz.de/10011416924
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IT-enabled broadcasting in social media : an empirical study of artists’ activities and music sales
Chen, Hailiang; De, Prabuddha; Hu, Yu Jeffrey - In: Information systems research : ISR 26 (2015) 3, pp. 513-531
Persistent link: https://www.econbiz.de/10011372842
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Future cities and self-organising value chains : the case of the independent music community in Seoul
Burnes, Bernard; Choi, Hwanho - In: Supply chain management : an international journal 20 (2015) 3, pp. 300-312
Persistent link: https://www.econbiz.de/10011376655
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Social media followers as music fans : analysis of a music poll event
Crosby, Paul; Lenten, Liam J. A.; McKenzie, Jordi - In: Economics letters 168 (2018), pp. 85-89
Persistent link: https://www.econbiz.de/10012016742
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Facebook as a platform for co-creating music festival experiences : the case of New Zealand's Rhythm and Vines New Year's Eve festival
Hoksbergen, Emma; Insch, Andrea - In: International journal of event and festival management 7 (2016) 2, pp. 84-99
Persistent link: https://www.econbiz.de/10011625565
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Matching website and audience personalities : the case of music artist marketing
Springer, Paul - In: Personality, design and marketing : matching design to …, (pp. 105-115). 2017
Persistent link: https://www.econbiz.de/10011614170
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Sales displacement and streaming music : evidence from YouTube
Hiller, R. Scott - In: Information economics and policy : IEP 34 (2016), pp. 16-26
Persistent link: https://www.econbiz.de/10011614224
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The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon; Roth, Martin S.; Madden, Thomas Justin; … - In: Tourism management : research, policies, practice 47 (2015), pp. 68-76
Persistent link: https://www.econbiz.de/10010499497