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Competition for Viewers and Advertisers in a TV Oligopoly
Kind, Hans Jarle; Nilssen, Tore; Sorgard, Lars - 2021
We consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We show that advertisers make a lower profit the larger the number of TV channels. If TV channels are sufficiently close substitutes, there will be underprovision of advertising...
Persistent link: https://www.econbiz.de/10013317313
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven; Beal, Virginia; Wooley, Brooke; Varan, … - In: Journal of business research : JBR 120 (2020), pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
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A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football
Buraimo, Babatunde; Simmons, Robert - In: Journal of economics & business 61 (2009) 4, pp. 326-338
Persistent link: https://www.econbiz.de/10003878332
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Persistent effects of violent media content
Lindo, Jason M.; Swensen, Isaac D.; Waddell, Glen R. - 2020
Persistent link: https://www.econbiz.de/10012239085
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Loss aversion, upset preference, and sports television viewing audience size
Humphreys, Brad R.; Pérez, Levi - In: Journal of behavioral and experimental economics 78 (2019), pp. 61-67
Persistent link: https://www.econbiz.de/10012240247
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Detecting falsification in a television audience measurement panel survey
Sharma, Sharan; Elliott, Michael R. - In: International journal of market research 62 (2020) 4, pp. 432-448
Persistent link: https://www.econbiz.de/10012308945
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Multi-screen viewing and contents : understanding connected TV
Diego, Patricia; Etayo, Cristina; Guerrero, Enrique - In: Information systems and management in media and …, (pp. 25-46). 2016
Persistent link: https://www.econbiz.de/10011627259
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Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví; Puente, Víctor; Rodríguez, Plácido - In: International journal of sport finance 12 (2017) 2, pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
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Retaining the primetime television audience
Jardine, Bryony; Romaniuk, Jenni; Dawes, John G.; Beal, … - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041