Intense competition for raw material, changing consumer demand and internationalisation are potent forces shaping the global dairy industry today. The creation of strategic alliances to penetrate product or regional markets is a growing phenomenon, raising important questions with respect to...

The objective of the paper is to do a Comparative Analysis of Mother & Amul Dairy Products. The paper contains a brief introduction of Mother dairy limited & GCMMF limited and its various products. This paper clearly mentions objectives of study and research methodology utilized. The sources of...