Factors affecting consumers intentions to purchase dairy products in pakistan : a cognitive affective-attitude approach
Year of publication: |
2024
|
---|---|
Authors: | Zahid, Hassan ; Ali, Saqib ; Danish, Muhammad ; Sulaiman, Mohammed Ali Bait Ali |
Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 36.2024, 3, p. 347-372
|
Subject: | Affective attitude | cognitive attitude | dairy products | Pakistan | SOR model | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Milchprodukt | Dairy product | Milchverarbeitung | Dairy industry |
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