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Are concave ads more persuasiv...
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Consumer behaviour
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ECONIS (ZBW)
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1
Consumers' attributions in performance- and values-related brand crises
Wang, Liangyan
;
Chan, Eugene Y.
;
Gohary, Ali
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3162-3181
Persistent link: https://www.econbiz.de/10014448613
Saved in:
2
Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya
;
Wang, Liangyan
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
Saved in:
3
Perceived economic mobility predicts evaluation of low-fit co-brands
Nie, Xinyu
;
Wang, Liangyan
;
Chan, Eugene Y.
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1562-1573
Persistent link: https://www.econbiz.de/10014555631
Saved in:
4
When the "charm of three" fades : mental imagery moderates the impact of the number of ad claims on persuasion
Wang, Liangyan
;
Chan, Eugene Y.
;
Chen, Haipeng
;
Lin, Han
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
3
,
pp. 484-491
Persistent link: https://www.econbiz.de/10013330867
Saved in:
5
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
6
When east meets west : an exploratory study on Chinese outbound tourists’ travel expectations
Li, Xiang
;
Lai, Chengting
;
Harrill, Rich
;
Kline, Sheryl
; …
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 741-749
Persistent link: https://www.econbiz.de/10008907693
Saved in:
7
Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Pechmann, Cornelia
;
Wang, Liangyan
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 134-145
Persistent link: https://www.econbiz.de/10003947451
Saved in:
8
Discounting over subjective time : subjective time perception helps explain multiple discounted utility anomalies
Wang, Yitong
;
Wang, Liangyan
;
Keller, L. R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 445-448
Persistent link: https://www.econbiz.de/10011428937
Saved in:
9
Magnitude, time, and risk differ similary between joint and single evaluations
Hsee, Christopher K.
;
Zhang, Jiao
;
Wang, Liangyan
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 172-184
Persistent link: https://www.econbiz.de/10009777304
Saved in:
10
How does leader narcissism influence firm internationalization?
Huang, Xinyu
;
Chen, Hongquan
;
Wang, Liangyan
;
Zeng, Saixing
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 683-696
Persistent link: https://www.econbiz.de/10012299926
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