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Analysing the effect of country of origin on customer perception of product quality in foreign car exhibitions in Iran

Rezaei, Hadi; Ansari, Azarnoush - In: International journal of productivity and quality … 37 (2022) 1, pp. 79-98

Persistent link: https://www.econbiz.de/10013448930

Means-End Chain Methods Comparison : An Application to Consumer Goods in Iran

Saadatfard, Esmaeil - 2014

Understanding the consumers' needs in today's highly competitive market is very important. Every year producers (even multinational corporations) face the high costs of failed products. This shows that information about consumer behavior is not yet adequate. As a result, methods to study...

Persistent link: https://www.econbiz.de/10014143059

The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers' internal and behavioral responses : evidence from Guilan Province in Ira...

Zidehsaraei, Maryam; Esmaeilpour, Reza; Akbari, Mohsen - In: Journal of financial services marketing 29 (2024) 1, pp. 154-170

Persistent link: https://www.econbiz.de/10014479262

How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method

Rastgar, Abbas Ali; Asgharinajib, Maryam; Alipour, Sima - In: International journal of business information systems : … 42 (2023) 3/4, pp. 331-348

Persistent link: https://www.econbiz.de/10014287192

Recognising the factors affecting customer trust in online banking services among Iranian banks

Naseri, Saeideh; Taimouri, Arshia; Zare, Reza; … - In: EuroMed journal of management : EMJM 4 (2022) 4, pp. 298-314

Persistent link: https://www.econbiz.de/10014230243

Consumer culture and purchase behaviors : analyses of anticipated regret, variety-seeking and quality-consciousness in Germany and Iran

Bathaee, Atieh - 2014

Konsumentenkultur, Anticipated regret, Variety-seeking, Quality-consciousness, Deutschland, Iran, Consumer culture …-unknown countries, Iran and Germany are focused.Iran is among the culturally undiscovered markets with an ever increasing demand; also …

Persistent link: https://www.econbiz.de/10010374683

Consumers' attitudes toward Cause-Related marketing : a comparison between Iran and Germany

Heidarian, Elham - 2019

between Iran and Germany by answering the following questions: A: What is consumer’s response concerning (1) skepticism toward … in Iran in comparison to Germany? C: Can cultural characteristics of the countries explain these differences? To answer …-test. Potential differences between Iran and Germany as well as moderation analysis are tested by critical ratio difference test as …

Persistent link: https://www.econbiz.de/10012103152

Investigating the impact of service quality dimensions on reputation and brand trust

Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17

and brand trust in Iran’s Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective … Study Population included customers of Iran’s Saderat Bank branches in Bushehr city. Since the population size was large … Bushehr city (Iran). Other limitations relates to the data collection tool; the questionnaire has some disadvantages that can …

Persistent link: https://www.econbiz.de/10011823495

The effects of customer relationship management on the loyalty : evidence from the Iranian insurance sector

Shahrestani, Mojtaba Forouz; Mohammadnia, Anoush; … - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 948-956

Persistent link: https://www.econbiz.de/10012209809

Collaborative fashion consumption : a viable innovative concept of sustainable fashion consumption?

Iran, Samira - 2018

Persistent link: https://www.econbiz.de/10011945966