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Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB

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Customer involvement in the game development process

Prystupa-Rządca, Kaja; Starostka, Justyna - In: Journal of entrepreneurship, management and innovation … 11 (2015) 3, pp. 43-66

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Strengthening loyalty of online gamers : goal gradient perspective

Teng, Ching-I - In: International journal of electronic commerce : IJEC 21 (2016/2017) 1, pp. 128-147

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The role of customization, brand trust, and privacy concerns in advergaming

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The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities

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WTG (Way to Go)! : how to take gamification research in marketing to the next level

Eppmann, René; Klein, Kristina; Bekk, Magdalena - In: Marketing : ZFP ; journal of research and management 40 (2018) 4, pp. 44-52

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Players as prosumers : how customer engagement in game modding may benefit computer game market

Dewalska-Opitek, Anna; Hofman-Kohlmeyer, Magdalena - In: Central European business review : CEBR 10 (2021) 1, pp. 77-97

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Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...

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Avatar-Mediated communication and social identification

Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201

Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by the individual's avatar and the avatar of the...

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COVID 2.0: the changing pandemic attitudes of casino customers

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