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53
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51
Hollebeek, Linda D.
51
Krafft, Manfred
46
Piller, Frank T.
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Stauss, Bernd
44
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41
Gil Saura, Irene
38
Mattila, Anna S.
38
Grönroos, Christian
37
Stock-Homburg, Ruth
37
Svensson, Göran
35
Thaichon, Park
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Eggert, Andreas
33
Hippner, Hajo
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Smith, Alan D.
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Wiedmann, Klaus-Peter
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Töpfer, Armin
32
Van den Poel, Dirk
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Wilde, Klaus D.
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Evanschitzky, Heiner
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Reichwald, Ralf
30
Reinartz, Werner J.
30
Loureiro, Sandra Maria Correia
29
Matzler, Kurt
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Sheth, Jagdish N.
29
Georgi, Dominik
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28
Aksoy, Lerzan
27
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Books on Demand GmbH <Norderstedt>
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Fördergesellschaft Marketing an der Universität Augsburg
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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Harvard Graduate School of Business Administration
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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European Journal of Marketing
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Journal of Business & Industrial Marketing
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The journal of product & brand management
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Gabler Edition Wissenschaft
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Tourism management : research, policies, practice
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Cogent business & management
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Marketing intelligence & planning
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European journal of marketing : EJM
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Services marketing quarterly
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Journal of Services Marketing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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The international journal of bank marketing : IJBM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Springer eBook Collection / Business and Economics
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EconStor
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81
Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership
Jaffe, Joseph
-
2007
Persistent link: https://www.econbiz.de/10003449455
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82
Strategische Kundenbindung im Public Health-Care : Gewinnung und Bindung von studentischen Zielgruppen
Dressler, Matthias
(
ed.
);
Borgmann, Kristin
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003377467
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83
Kundenbindung und Kundenwert : der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003377470
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84
Messung und Steuerung der Markenbeziehungsqualität : eine branchenübergreifende Studie im Konsumgütermarkt
Eichen, Falko
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003915276
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85
After-Sales-Management : eine theoretische und empirische Untersuchung
Schreiber, Klaus
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003916687
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86
Kunden auf der Flucht? : wie Sie loyale Kunden gewinnen und halten
Schüller, Anne M.
-
2010
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003918261
Saved in:
87
Kundenbeziehungen nach Fusionen und Akquisitionen : die Auswirkung der Beziehungsgestaltung und Synergierealisierung auf den M&A-Erfolg
Grün, Martin Clark
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008665225
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88
Kundenverblüffung : kreative Tipps, wie Sie Ihre Kunden nachhaltig an sich binden
Neumann, Jörg
;
Eicher, Philip
-
2010
-
Neuaufl.
Persistent link: https://www.econbiz.de/10008697258
Saved in:
89
Direktmarketing mit Kundendaten aus Bonusprogrammen : datenschutzrechtliche Einwilligung als Nutzungslizenz?
Haag, Nils
;
Haag, Nils Christian
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003929555
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90
An analysis of operations-oriented drivers of customer loyalty for two service channels
Prud'homme, Andrea M.
;
Boyer, Kenneth K.
;
Hult, G. Tomas M.
- In:
Direct marketing : an international journal
1
(
2007
)
2
,
pp. 78-101
Persistent link: https://www.econbiz.de/10003936938
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